Tuesday, May 25, 2010

Naseeb Relaunches While Facebook is Troubled !

We all know that Facebook is receiving a lot of criticism from everyone due to its inability to provide users with the simpler privacy settings. The Muslim users are also not happy with the web site due to the presence of sacrilegious content posted in one or more Facebook groups.

There have been going on emergency meetings in the organization to win the trust of people and Zuckerberg's (CEO of Facebook) writing an article for Washington Post is one such attempt. Now it seems the social networking giant has realized that the real power rests with the users and no one can sell/share their personal information with any third party. A ZDnet report recently shared a survey result which stated that above 60 per cent users of the web site are considering to leave it. Above, is one part of the story. What Facebook has missed is that it has perhaps ignored the sentiments of Muslim users all over the world who are not happy about the blasphemous content present in their web site. Despite repeated reports the organization did not remove the content spreading religious hatred and hurting the feelings of a people belonging to the major religion of the world.

For that all, it seems, Naseeb Networks was waiting for a long time.

The Naseeb web site when launched earlier was meant to serve the muslim social networking needs. However, due to its payment features the web site could not get attraction.

In a recent email sent to the Naseeb members, the CEO of the Naseeb Network says:

"We are pleased to announce the relaunch of Naseeb on Thursday, May 27. As you know, Naseeb.com was initially launched in October 2003 as one of the first social networks on the web. As the social networking space has matured with the subsequent launches of Orkut, MySpace and Facebook, our expectations and usage of this medium has evolved dramatically."

It is perhaps a nice move as Naseeb must be looking to fill the gap and meet the needs of Pakistani as well as Muslim internet users. Currently the site has, according to its own information, has slightly above 100,000 members (as of 26 May).

In my view this is not the right approach to rebrand Naseeb because users will not trust a service which was waiting for the fall of its competitors. It is the same as Amrat Cola tried to sell its cola drinks while making the pitch "Apna Cola, Amrat Cola."